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Propel Mortgages required a brand that reflected the professionalism, clarity and personal service that define independent mortgage advice. The identity was built around a clean, contemporary aesthetic, using a restrained colour palette and confident typography to communicate trust, stability and approachability. The project delivered a complete visual identity, including logo design, website design, business cards, social media assets, and promo materials. Every touchpoint was designed to create a consistent customer experience, ensuring the Propel Mortgages brand remains recognisable, adaptable and ready to grow across both digital and print platforms.





